Turning Bets into Assets
& Gambles into Investments
The first Probability-Indexed Wager Exchange. A white-label marketplace layer that adds risk-free revenue to your sportsbook while giving bettors unprecedented control.
Unlock a New Category of Market Infrastructure
Offer a probability-indexed wager exchange that creates a fully liquid secondary market within your sportsbook.
White-Label Middleware
A patent-pending B2B2C product that integrates directly into your existing sportsbook platform to expand your product offering.
Risk-Free Revenue
An efficient and liquid bet market adding risk-free revenue while increasing your existing revenue streams.
Enhancing Your Model
Working within your current business model to increase customer retention and grow market share without disrupting your core economics.
Prediction Market Feel
Combining the feel of a prediction market with the benefits of a secondary bet market, all under your brand and regulatory structure.
Why Partner with HedgeBettor?
HedgeBettor is the ultimate bet management tool. We don't drive users away from the traditional sports betting experience, we enhance it.
We don't replace your cash-outs or live bets; we supplement them and build off them to add options for you and your customers.
The Problem with Existing Bet Markets
There is a significant opportunity to drive growth and revenue through a secondary bet market.
Previous attempts have failed due to a lack of efficiency and liquidity.
Traditional bet markets cannibalize your cashouts and live bets.
Third-party prediction markets are the only alternative — until now.
Creating Competitive Advantages
Increasing your market share with our patent-pending technology
Differentiating Your Platform
Standing out amongst the competition with a unique product that no other sportsbook offers.
Building Brand Loyalty
Giving users a compelling reason to stick around and keep betting on your platform.
Converting the Illegal Market
Incentivizing users with a unique, legal experience that draws them away from unregulated alternatives.
Keeping Activity In-House
Our technology lives within your platform. Bettors utilize the bets, account, and wallet associated with your platform.
Attracting the Whales
VIP Bettors are more likely to place a bet with your sportsbook when it incorporates HedgeBettor's functionality.
Increasing your market share with high-value player engagement
What Bettors Actually Want
Our technology gives you the feel of a prediction market, combining increased data availability with new features and functionality giving you maximum control over your profitability.
Locking In Profits
Lock in profits and hedge losses. You don’t need to win your bet to make money.
Partial Order Fulfillment
Buy and sell action down to the penny. Sell as much or as little of your bets as you want. Secure returns without completely giving up on your action and the potential to win.
Real-Time Bet Valuation
Track the live value of every bet in your portfolio. Increased data availability gives you maximum control over your profitability.
Accessing Expired Lines
Unlock access to bets and lines that the sportsbook is no longer offering. The secondary market never closes.
& Much More Coming Soon
Stay connected to be the first to know about new features, sportsbook partnerships and opportunities.
Stay UpdatedThe HedgeBettor Team
Bringing together experience from DraftKings, Rakuten, Microsoft, and more to help build the future of sports betting infrastructure.
Justin Fein
Founder & CEO
Corporate Finance & Accounting, Bentley University. Visionary behind HedgeBettor’s Probability-Indexed Wager Exchange concept.
Daniel O’Keefe
Co-Founder & COO
Former Professional Athlete with a background in Business Management. Brings deep sports industry insight to the team.
Ilya Ryaboy
Co-Founder & Lead Developer
Full Stack Engineer with deep data engineering expertise. Builds and architects HedgeBettor’s core platform and infrastructure end-to-end.
Brian Michon
Fractional CTO
Former CTO at Cartera (Rakuten). MIT & Stanford CS. Decades of experience building scalable technology platforms.
Brendan Buono
Product Strategy Advisor
Former Technical/Platform Lead at DraftKings. CTO & Co-Founder at Give Freely. Deep sportsbook platform expertise.
Rick Dagenais
Technical & Strategic Advisor
CEO & Managing Partner at Matrix Potential. Former COO of Cryo Sentinel. Strategic operations leadership.
Tim Roberts
Integration Specialist
Founder at Ubipoint & BCI Boston. Microsoft consulting experience. MS Engineering Systems from BYU.
Ashmit Gupta
Business Advisor
President & Managing Director at Marathon Capital Advisory. Brings extensive financial advisory experience.
Pei Chen
Technical Advisor
Co-Founder of Wired Infomatics. BA in Economics and Computer Science from New York University.
Gary Solomon
Patent Attorney
Partner at Foley & Lardner LLP. Leading intellectual property counsel securing HedgeBettor’s patent-pending technology.
Let's Explore a Partnership
Whether you're a sportsbook operator looking to innovate or an investor interested in the future of sports betting, we'd love to connect.